K. Overgaard is a partner in Switch and is Executive Vice President of Awesomeness with primary responsibility over brand and culture development. She directs all branding, communications and philanthropic endeavors for the company.
A design and branding entrepreneur, Ms. Overgaard brings a rich background in environment design, culture mindfulness, creative direction and community development to all of Switch’s companies including SUPERNAP and The Innevation Center. Along with company Founder and CEO Rob Roy, Overgaard is passionately responsible for the company’s leadership commitment to STEAM education in Nevada.
Prior to joining Switch, Overgaard was Founder and President of leading downtown Las Vegas design firm one11. The company focused on identity development, creative culture development, product design, branded interior design and urban redevelopment. One11’s clients included MDA, Bank of George, Fills, Forest City Enterprises, Nigro Development, The Howard Hughes Corporation and Switch. Overgaard transitioned from one11 when Rob Roy asked her to join him as a partner in his mission to diversify and regenerate the economy of Nevada by fostering innovation, education and community collaboration.
Prior to one11’s creation, Overgaard was the Vice President of Marketing for The Howard Hughes Corporation, developers of the highly successful master-planned community of Summerlin in Las Vegas, Nevada. As a member of the Summerlin senior staff she actively participated in defining the overall company vision, as well as creating and directing the design and marketing of the community.
A resident of Las Vegas and Reno, Overgaard strives to make a tangible difference in the community where she resides and beyond. She serves on the steering committee and as Marketing Chair for the Downtown Las Vegas Alliance, an organization that is integral in the redevelopment of the downtown area. She is a foundation board member and Vice Chair for Nevada State College and is also a board member for Dazzle Africa, a nonprofit focused on wildlife conservation and education in Zambia.